Hanbury Decorators is operated and run by Jonathan Lloyd. For the past 30 years Jon has been based in the Berkshire area and as provided decorating services his whole career. In 2019 Jon relocated to Portland, Dorset.
New to the area, Jon knew that he needed to think about marketing to earn him some new clients. During his 30 years in Berkshire, Jon didn’t have to worry about marketing as his skills were shared very much by word of mouth and repeat clients. Not knowing where to start, Jon engaged the Goose Bay ‘Kickstarter Marketing’ package in order to get his business online and present within the Dorset community.
We met with Jon in early January 2020. We took the time to listen to how he built his repeat business in Berkshire, learning about what set him aside as a decorator, as well as hearing about what he wanted to achieve in terms of client locations and project types.
We carried out a design workshop amongst the Goose Bay team, formulating the best colours and design scheme to represent Hanbury Decorators. Once agreed, we pushed forward and set Jon up with a bespoke website, adding all the content learned from our initial conversation. Jon was fortunate enough to have a good track record of work, so we took all his saved content, which included photos and testimonials, and added these to the website to showcase his work.
Similarly, for social media, we set Jon up with a company Facebook page, encourage reviews from previous clients and approached the relevant online groups to showcase his brand-new website. Social assets were created as stock content, in order to periodically roll out content during the promotional stages.
To boost Jon’s online search results, we incorporated a Google Listing. Focusing on key words and Google Reviews, we made sure Hanbury Decorators was fully present under a variety of search terms.
Hanbury Decorators was provided, in less than 3 weeks, with a brand-new website, Facebook page, social assets, Google Listing and bespoke user guide for editing his new online tools. Hanbury Decorators is now the top listed site when searching ‘Swanage Decorator’ on Google.
- Company re-brand and logo design
- Website design, build and hosting
- Content review and copywriting
- Social media set up and content examples
- User guide for social media and website updates
- Search Engine Optimisation (SEO)